“Trump’s Costumes Aren’t Popular”: What’s Important for Halloween 2021 | Fashion
The year 2020 was a strange year to play dress up. Still in the grip of the pandemic and in the shadow of the last American presidency, last Halloween’s hit costumes included outfits that refer to “fake news” and the Netflix show Tiger King. “Last year was a huge Halloween and took us all by surprise,” says Alicia Thompson, brand marketing director at Yandy, the American costume designer. “Obviously everyone was looking for a mental escape from the overwhelming circumstances of the year.”
This year, alongside perennial favorites such as cheerleaders, cowgirls, Austin Powers and Scooby Doo, the viral moments have been a source of inspiration. A costume that comes close to Kim Kardashian’s Balenciaga fetish all-black outfit at the Met Gala is out of stock. “The Mystery Gala Guest costume is flying off the shelves,” said Thompson. “[It] just wanted to be created, right? How could we not? Fans and detractors alike have no shortage of ways to really have fun with this one.
On the other end of the “fun” spectrum is the King of the Jungle, who appears to visually refer to the horned outfit of Shaman QAnon Jacob Chansley during the Washington Capitol Riot. Ouch! Thompson denies the visual connection. “The costume sells well, of course, but I couldn’t tell if people use it for this purpose,” she says. “It is certainly not the intention to wear this item.”
Meanwhile, the 2000s nostalgia train is on full swing, with a look reminiscent of Christina Aguilera‘s 2002 Dirrty video (flared leather chaps and all) selling well. “The trend has consistently influenced fashion this year, made its way into lingerie, and claimed Halloween 2021 with a vengeance,” Thompson said.
Also interesting are the costumes that have fallen out of favor. While “essential worker” costumes and a look mimicking a bottle of hand sanitizer remain bestsellers, pandemic-specific costumes have been avoided. “You’re not going to see sexy Covid-19 costumes,” Thompson says. A certain presidential era is also not celebrated. “Trump-specific costumes are not popular at all anymore,” she said, referring to the Donna T Rumpshaker costume of Yandy, a big seller in Trump’s time. “We had to refresh the remaining stock. “
While her Fake News dress is still being purchased, political costumes are generally out of favor this year. “The political spectrum is so polarized that it doesn’t offer the same humor as before.”
Thompson says Halloween gives psychological insight into a person’s character. “You can learn a lot about people,” she says. “It’s an interesting time of year when people explore dark desires and dark humor. While not everything is tasteful, there will always be a group of people who will use Halloween to tap into themes that seem out of reach at any other time of the year.