Richard Branson to appear at Virgin Hotels Las Vegas’ Unstoppable Party
Three months after celebrating its opening on March 25 with a teaser bash, Virgin Hotels Las Vegas is throwing another party – this one stronger, longer and “unstoppable”.
Resort executives had discussed hosting a second, larger-scale opening party when they felt it was safe to do so. That moment has arrived, according to Richard “Boz” Bosworth, president and CEO of the resort’s owning group, JC Hospitality, LLC.
The “Unstoppable Weekend” evening will open Thursday evening with an event led by Christina Aguilera at the Theater at Virgin Hotels and continue through Sunday with other events, facility openings and performances, Bosworth said.
Executives were waiting for the lifting of social distancing and capacity restrictions related to COVID-19 before proceeding with the inauguration, Bosworth said.
“We wanted dynamism. We wanted a party and we wanted it to be safe, ”he said. “And we thought it would have been irresponsible to have that level of partying when you had to have 3-6ft social distancing, or 75% ability, or no dancing, or some of the very natural restrictions. that were necessary (to keep) our community safe and healthy.
Good time for a party
The party will coincide with what he called the property’s busiest midweek since it reopened and the property’s busiest June since 2017. Bosworth said the hotel was seeing “penetration” 100% market in occupancy of its rooms and was full on Memorial Day weekend. The group’s business is really starting to pick up this week, leading to mid-week occupancy rates, he said.
June occupancy is expected to be higher than the same month occupancy of the property – and then the Hard Rock Hotel – in 2018 or 2019, he said.
Regarding the 2021 and 2022 business, “at this property or any other hotel or investment establishment that I have ever been involved in. I have never seen such a spectacular and positive booking pace as we are experiencing “said Bosworth.
Aguilera, Flo Rida and DJ Mix Master Mike will kick off the weekend night on Thursday. Sir Richard Branson, the entrepreneur behind the Virgin brand, is expected to appear, marking the first time since the pandemic that he has left his private island in the British Virgin Islands, Bosworth said.
Get out of
Branson is expected to be very visible during the festivities on Thursday and Friday. He is known to have made an entrance or attempted a form of stunt to promote his businesses. In 2007, the flamboyant entrepreneur commemorated Virgin America’s maiden flight by bungee jumping the Palms. He bounced out of the building twice and ripped his pants.
How he plans to arrive on Thursday is a mystery.
“It’s his surprise. He doesn’t even share it with me, “said Bosworth, adding:” We are very honored that there is now a light at the end of the tunnel from a public health perspective that he has chosen. to make us his first trip. “
Ownership is almost complete, Bosworth said. The Italian restaurant and nightlife spot Kassi Beach House opened to the public over Memorial Day weekend.
In a phone call Friday, Bosworth said he was watching from his new office as people move furniture around the Elia Beach Club, which is scheduled to open on Thursday. The resort’s pool complex’s Mediterranean nightclub will feature DJs and a thatched-roof stage.
Most of the amenities to be operational
All of the property’s upcoming food amenities except one will be open by the end of the weekend party, he said.
Sports, dining, betting and entertainment center Money, Baby! will open Friday night and host a UFC viewing event on Saturday night, he said. Afters Ice Cream is scheduled to open on Thursday. Todd English’s Olives restaurant is scheduled to open in late June.
The property’s bookmaker, operated by UK firm Betfred, is not expected to open until fall “at the earliest,” a spokeswoman said.
It’s not uncommon for a hotel-casino or resort to have a smooth opening followed by a bigger and bigger opening, said Josh Swissman, founding partner of consultancy firm The Strategy Organization.
A smooth opening gives a property time to test operations or points of sale with the public while strengthening its public profile. Then, usually a few weeks or a month later, the grand opening comes with a larger cache of notable names, celebrities and socialites, Swissman said.
He said the three-month gap is atypical but occurs in an atypical year. Postponing the grand opening party to this week gave Virgin Hotels Las Vegas the opportunity to wait for COVID-19 restrictions, a travel industry rebound and the proliferation of vaccinations, he said. declared.
“It just makes perfect sense to me,” Swissman said.