Half of Gen Z admits social media is the only place they can truly be themselves
Half of Gen Zers admit that social media is the only place they can truly be themselves, according to a study.
A study of 1,000 young people between the ages of 18 and 25 found that more than a fifth generally dislike showing their true selves, with 3 in 10 being more expressive online than offline.
A full 58% find having an online presence makes them feel more comfortable in their own skin, while 34% believe it is made easier when they adopt an online persona or alter ego.
Lack of confidence (55%), pressure from society (34%) and judgment from others (42%) are among the main reasons why young people find it difficult to be themselves.
And while half admit to having a “secret” alter ego where no one knows the real them, 55% often try to use social media to try to make their life more exciting than it really is.
The research was commissioned by Adobe, to mark the launch of its new range of David Bowie-inspired digital tools, created in partnership with Bowie 75 to mark the late singer’s 75th birthday and the 50th birthday of one of his quirks. most beloved ego: Ziggy. Stardust.
Simon Morris, Vice President of Marketing, EMEA and APAC, said: “We know we are in a new era of self-expression and the next generation is more likely than ever to break down barriers and establish their own rules, but sometimes showing this in the real world can be daunting.
“With this new fervor for creativity and expression, we draw inspiration from trendsetters, such as David Bowie, whose vision was boundless.”
The study found that while 40% believe feeling good about yourself comes with age, more than a fifth believe they won’t show their true color until they’re in their 40s.
And 59% believe that they will one day remember their youth and that they would have liked to be more comfortable with who they were.
Instagram, Facebook and TikTok are the top platforms young people use the most to express themselves, while music (30%) and fashion (27%) were named as the best ways to really show who you are.
The research, conducted via OnePoll, also revealed that two-thirds have been positively influenced by a public figure, with Harry Styles, Zendaya and David Bowie appearing in the top 20 list.
For half of Gen Z, these people inspired them to care about what’s important to them, while 45% were encouraged to be more creative.
Seven out of ten believe the company is on the right track to breaking down all barriers to becoming more expressive and authentic in the future.
This campaign is the latest in an ongoing initiative by the brand to restore the historic tools of artists who changed the world and place them in the hands of modern creators.
Simon Morris added: “We believe passionately that creativity is for everyone, and who embodies this philosophy more than David Bowie?
“A true icon who crucially believed that ‘art’ is inherent in everyone.
“With these digital tools, we want to push the boundaries of creativity and empower artistic expression – to inspire anyone with a story to tell and empower them to create incredible characters, just like him.”
This story was provided to Newsweek by Zenger News.