Christina Aguilera unveils new rainbow merchandise ahead of pride month
Thirty percent of the profits will be donated to TransLash and TransTech.
Pride month is just around the corner and Christina Aguilera is making sure her LGBTQ fans have brand new products to help them celebrate.
The “Beautiful” singer unveiled her new Pride 2021 collection on Instagram, writing: “The fighters are going to look to steal that pride !!”
“I’m very happy to announce my new Pride collection! I’m also proud to support @transtechsocial & @translashmedia, two organizations that do such important work for the community,” she continued, inviting fans to check out his new merchandise on the store. christinaaguilera.com.
In a press release to ABC News, its representative announced: “With every purchase of limited edition items, 30% of the profits” will be donated to TransLash and TransTech. “
The statement explains that TransLash is “a non-profit organization that works to change cultural understanding of what it means to be transgender to promote social inclusion and reduce anti-trans hostility.”
As for TransTech, the representative noted that it is “an organization that focuses on the economic empowerment of transgender people and the wider LGBTQ + community through workshops, education and training opportunities. ’employment.”
The new line “features a pride-themed tank top, briefs, crew-neck sweatshirt and face mask with Christina’s namesake XTINA and rainbow details,” according to the press release. .
Prices for the collection range from $ 15 to $ 65, while supplies last.