Christina Aguilera launches new pride collection to support the LGBTQ community
She works in partnership with two organizations, TransTech Social Enterprises and TransLash Media, two LGBTQ + organizations focused on trans people.
Pop icon Christina Aguilera is known for her great voice, memorable performances and artistic transformations, but she has also gained status as an advocate for equality and LGBTQ + representation in recent years.
Now Aguilera has announced in a new Instagram post that she has launched a new collection of Pride products. The post also states that it is working in partnership with two organizations, TransTech Social Enterprises and TransLash Media.
The former is a community resource for LGBTQ + professionals and job seekers, especially trans people, while the latter is a non-profit organization telling stories about trans, two-spirit, non-binary, or non-compliant people. to the genre. The website for the new merchandise collection says a portion of the sales will go to these two organizations.
The Pride 2021 collection includes sweatshirts, tank tops, masks and underwear bearing Aguilera’s nickname “XTINA” and the colors of the rainbow – a symbol of LGBTQ + pride. The collection is very timely, with Pride Month upon us in June.
Aguilera’s fans on Instagram have shown her love for the initiative, with many calling her the ‘Queen of Pride’.
In the past, the singer has shown her support for the LGBTQ + community in a number of ways. In addition to talking about inequalities in marriage in 2008, she also dedicated her 2002 single “Beautiful” to the LGBTQ + community, and the video contained a positive image of LGBTQ + people.
It wasn’t the only song she dedicated to the LGBTQ + community, either. Aguilera wrote “Change” for the victims of the Pulse 2016 nightclub shooting. Proceeds from the downloads were donated to the National Compassion Fund for the benefit of the victims and their families.
Aguilera isn’t the first music icon to launch a collection of pride items. Last week, Mariah Carey shared the latest additions to her existing pride collection via an Instagram ad. Carey’s line includes material referring to her 1999 album Rainbow, and his 2001 film Shine.
There has been backlash from the LGBTQ + community about celebrities and companies merchandising pride just to make money during Pride Month. However, as Aguilera continues to be a respected ally, the collection is expected to perform well in terms of sales – although it doesn’t hurt that it has a large fan base of over. 7.5 million Instagram followers, either.
It is estimated that there are approximately 9 million LGBT Americans. Yet the LGBTQ + community continues to experience hate crimes, employment discrimination and general stigma. Many celebrities, including Lady Gaga, Victoria Beckham and Britney Spears, have used their platform to help create a movement towards acceptance and equal treatment for all.
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