Bad Bunny Latin Grammys: Album of the year finally rewarded?
bad bunny passes the year of his life. The Puerto Rican artist topped charts around the world with his massive album ‘Un Verano Sin Ti’. The album is easily the biggest of the year in the United States and Latin America, also producing several hit singles. It’s no surprise, then, that he was this year’s biggest nominee at the Latin Grammys, racking up 10 nominations in the mainstream and urban music sphere. However, the Latin Grammys are not the Billboard Awards, and as such, Bad Bunny isn’t guaranteed to win big based on sales alone. But what if he actually wins the big prizes?
Bad Bunny has a few advantages. As mentioned above, he easily has the most successful record in the category. It’s not always a big factor, but it could be if you take into account that while Bad Bunny’s four albums were important moments in Latin music, this one had the most impact on the global audience. As such, voters might think it’s time to finally award him Album of the Year to honor more than half a decade of mainstream success and recognize his huge impact as one of the leading figures in the global Latin music boom right now.
Another advantage of Bad Bunny is the musical diversity of the album itself. Unlike his previous albums, “Un Verano Sin Ti” presents a wide range of musical styles, moving away from his usual reggaeton and trap in many songs like “Yo No Soy Celoso”, “Aguacero”, “Otro Atardecer” , and “Me Fui de Vacaciones”, among others. This means that the album is not as urban as the others, and many might consider it riskier and more experimental than his previous records and thus appreciate his artistry more. That bodes well at the Latin Grammys, where voters are typically hesitant to award urban songs and albums, usually opting for the most pop or traditional choice among their established favorites.
Finally, competition is key. No other urban album was shortlisted for album of the year this year, meaning there’s less chance of a split vote. Many leaders are also more alternative (Jorge Drexler“Tinta y Tiempo”, Rosalia“Motomami”, Bomba Estereo‘s “Already”). And most of the remaining nominees are pure pop albums like Alexander Sanz“sanz”, Sebastien Yatrais the “Dharma” and Christina Aguilera‘s “Aguilera”, which could also split the votes. So the urban vote could be a huge factor focused on one artist, not to mention that Bunny will likely get votes from academy members of other genres as well.
Bad Bunny would be the first urban artist to win album of the year. The genre could therefore be considered under-rewarded by the Latin Grammys, which is all the more glaring considering that urban music is what has taken Latin music to new horizons these days, and just like hip -hop on the English-speaking scene, it’s easily the biggest genre on the market right now. So it’s weird that it has so little impact on the rewards. That said, Bad Bunny is generally more accessible to non-urban listeners than other Latin rappers and urban singers, and his material on “Un Verano SIn Ti” is less explicit than his first two records, though he still has that same Bad Bunny energy.
In 2022, no artist has reached Bad Bunny’s level of success, and it’s up to Latin Grammy voters to reward him for it. Not only is he hugely commercially successful, but he’s managed to maintain the quality of his music instead of selling out. So don’t be shocked to see Bad Bunny take home their first Album of the Year award in November. It would surely be an unforgettable moment.
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