Announcing the launch of One-Of-A-Kind Music Memorabilia and Rare Studio Gear Marketplace, ANALOGr
Auction items include Radiohead’s “OK Computer” drum kit, numerous Beatles personal items, studio gear from mega-producers Al Schmitt & Michael Beinhorn, and instruments from Jerry Garcia
Los Angeles, Calif.–(Newsfile Corp. – Aug. 22, 2022) – ANALOGr, rare studio equipment and one-of-a-kind music memorabilia marketplace dedicated to archiving and telling the fantastical stories of musical artifacts of historical value , announces its launch today. ANALOGr was developed to address and resolve several problems inherited from auctions and music memorabilia spaces, namely: unreasonable buyer fees and shipping costs, unfair power imbalances, and the frequent philosophy of “volume on quality”.
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“As collectors first, we’ve worked alongside artists and some of the world’s greatest music collectors to create ANALOGr,” says Thomas Scriven, Founder and CEO of ANALOGr. “We listened to their previous experiences at other auction houses and built a better system for major collectors that we all trust. Compared to asset managers, we are in long-term partnerships with our collectors and their collections with an emphasis on archival preservation.The ANALOGr platform offers the most flexible and collaborative scenario for buyers and sellers through public and private offerings, timed sale events , monetized exposures, NFTs and fractional ownership. We understand emerging technology as a selling solution and create options for our clients on an item-by-item basis.”
ANALOGr provides access to a highly curated collection of music-related assets from some of the most important moments in pop culture. The easy-to-use platform contains a diverse selection of rare and one-of-a-kind studio gear and memorabilia for anyone to view and bid on. All items available on the ANALOGr platform are sold without buyer’s premium fees. Once a shipper has selected the winning bid for a given item, the auction ends and the item and its updated provenance records are delivered to the buyer. The ANALOGr marketplace has managed over $3 million in sales through word of mouth alone, with 95% of sales being made without any timed elements and at up to 30% less cost than competitors.
Unlike typical auction houses that are guided by timed auction commissions, ANALOGr aligns with the shipper to maximize value through true collaboration across editorial, reserve price, sales channel and the final say on the acceptance of all winning bids. In exchange for ANALOGr’s services (including travel, storage, insurance, shipping, packaging, photography, video production, writing, trade events, marketing and public relations), shippers pay a fixed percentage.
The company’s mission is to tell the story of each item through its owner’s passionate relationship with it, as evidenced by the comprehensive records and detailed descriptions included in each listing. A fundamental part of this mission is to act as historical archivists of musical elements, chronicling the unique journey of each piece in order to show the world the true story of these amazing artifacts. The ANALOGr team acts as an advocate for shipper inclusion and dedicates all of its resources to providing a true boutique concierge service.
“Every image tells a story, just like every instrument, machine, vinyl, outfit or memory,” adds Francis Porter, co-founder and COO of ANALOGr. “Capturing the essential stories that ripple through these objects through investigation, verification and production is our North Star. Beyond simple authentication, our approach creates more value for our senders by focusing on the emotional gravity of these historical objects associated with iconic moments in pop culture.”
The founding team of ANALOGr has a wealth of relevant experience:
Thomas Scriven – An avid collector of historic recording equipment and musical memorabilia, Scriven holds multiple world records in the music auction category. Scriven holds multiple patents as a technology company founder and has worked as a manager and A&R in the music industry.
Francois Porter – With a background in production and technology, Porter draws on his career experience for ANALOGr by combining production storytelling with a focus on the end user of technology. Porter has won awards as a documentary filmmaker, founded a substance use disorder intervention platform, and worked with leading technologists in product management.
There are currently 800 unique items available on ANALOGr, including:
Radiohead‘s first “OK Computer” drum kit signed by all members
Randy Rhoads “Lost” prototype Jackson RR3 Guitar featured in Guitar World (2007/2022)
John Lennon’s childhood desk and chair
First Neve “80 Series” recording console (hand built by Rupert Neve in 1968) which recorded Soundgarden’s “Superunknown” and many Michael Beinhorn productions. Serial number 67123
Matching stage cabinets from the Grateful Dead “Wall of Sound”
All items can be viewed and bid on ANALOGr.com.
ANALOGr differentiates itself from traditional memorabilia and auction spaces with its increased focus on managing its collectors’ assets with a long-term approach, as well as the flexibility and collaboration it offers shippers throughout the process. of sale.
Due to the company’s unrivaled selection of iconic items, the increased collaboration and control given to its senders, and its unwavering dedication to comprehensive archiving and chronicling the stories and history of these important musical artifacts, ANALOGr is revolutionizing the auction and memorabilia spaces while providing a vastly improved service to owners, collectors and enthusiasts of musical memorabilia and studio equipment.
ANALOGr is the destination for highly selected musical assets from the most important moments in pop culture. ANALOGr partners with the world’s leading artists, collectors and estates to tell the inside stories of their unobtainium. We travel the world in search of these one-of-a-kind artifacts to present to the world. Our platform connects artists, collectors and fans who share a mutual love for iconic assets in music history. ANALOGr is dedicated to comprehensively archiving and chronicling some of music’s most amazing stories.
For more information please contact:
Founder & CEO | 30 miles north
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