Five-time GRAMMY®-awarded singer gives fans personalized birthday messages in new digital greetings

Posted: October 5, 2021 at 9 a.m. EDT|Update: 1 hour ago

CLEVELAND, October 5, 2021 / PRNewswire / – At the latest launch of its partnership with Roc Nation, American Greetings today announced its new personalized video virtual card featuring the unrivaled multi-award winner and global icon, Christina aguilera. The SmashUp® is now available to a global audience through the American Greetings and Blue Mountain websites, as well as through the SmashUps® app for iPhone and Android.

As culture celebrates 15 years of Aguilera’s album, Back to the roots, his Platinum tube “Candyman” provides the perfect basis for his very own SmashUp®. In the customizable video, the fivefold GRAMMY^® winner uses the melody to deliver a fun and upbeat birthday message. The original song has been updated with new birthday-themed lyrics, inspiring a unique and exciting rendition for its SmashUp®. Aguilera looks glamorous in front of a large 4 tier tufted red velvet sofa, Robe Patt lights, champagne balloons, and shiny black flooring, making it perfect for fans who love birthday glam and kids. extravagant celebrations.

“Christina aguilera is an extremely talented artist and working with her was so exciting, ”said Rob matousek, Executive Director-Direct to Consumer Business at American Greetings. “Her voice is incredibly powerful, and you can instantly feel her positive attitude and energy throughout the entertaining video. We are confident that she will bring a smile to anyone who receives her.”

SmashUp® videos can be personalized with over 1,000 recipient names, so they always feel personal and genuine.

“The combination of ‘Candyman’ and the stunning ensemble, delivered the former Hollywood the glamorous vibe I wanted for my SmashUp® and makes it a really fun way to say “Happy Birthday! “Said Aguilera. To us by offering them this upbeat personalized video to help them celebrate their birthdays.”

The Christina Aguilera “Candyman” SmashUp® is a sincere addition to the Roc Nation partnership.

Register now here for information on other SmashUps® and other products developed with agreement that are yet to come. Discover them now on www.americangreetings.com, www.bluemountain.com, and on the SmashUps® applications available for iPhone https://apps.apple.com/us/app/smashups/id1441317717 and Android https://play.google.com/store/apps/details?id=com.smashups&hl=en_US

Follow SmashUps on Facebook, Instagram and Twitter: @ShareSmashUps

ABOUT AMERICAN GREETINGS:
American Greetings is a global leader in the large and enduring celebration market. The company helps people celebrate the holidays, each other and all of life’s special moments, in person and online, guided by the mission to “make the world a more caring and caring place every day.” American Greetings offers products where and how people want to buy them – online, in-store or curbside. Celebrations take place throughout the year, motivated by traditional festivals, key moments such as weddings, baby shower and graduation ceremonies, as well as recurring daily events such as birthdays and anniversaries. The company’s brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party supplies, and Plus Mark gift wrap and boxed cards. Its digital business unit, AG Interactive, is a leading provider of premium digital greetings and celebrations content through proprietary technology platforms and applications. Our popular digital brands include American Greetings, Blue Mountain, SmashUps®, justWink ™ and Creatacard ™. For more information, visit www.americangreetings.com/corporate.

ABOUT UNITED ENTERTAINMENT GROUP:
United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates revolutionary marketing with the people, properties and platforms that shape culture, and is based in new York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo. UEG was founded in 2007 and works with FORTUNE 500 companies, celebrities, athletes and leading media properties. For more information visit www.uegworldwide.com.

IN REGARDS TO CHRISTINA AGUILERA:
Christina aguilera is a Grammy-winning singer-songwriter renowned for her powerful voice and hit songs. Throughout her career, she has sold over 43 million records worldwide. Aguilera has produced five No.1 singles on the Billboard Hot 100 chart, making her the fourth female artist to dominate the charts in three consecutive decades (1990s, 2000s and 2010s). She has won six Grammy Awards, including a Latin Grammy Award. She also received a star on the Hollywood Walk of Fame and holds the prestigious honor of being the only artist under the age of 30 included in Rolling Stone magazine’s list of 100 Greatest Singers of All Time. In 2011, she entered the world of television as a coach on NBC’s Emmy-nominated show, The Voice. Aguilera continues to use her voice for good. She was the global spokesperson for Yum! Brands’ World Hunger Relief since 2009 and has helped raise more than $ 150 million for the World Food Program and other anti-hunger agencies.

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SOURCE American Greetings

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