2 minutes with … Frauke Tiemann, ECD at David & Goliath
Frauke Tiemann joined David & Goliath in 2018 and was recently promoted to Executive Creative Director.
She was born and raised in Osnabrück, Germany, and has lived and worked in Berlin, Düsseldorf, New York, San Francisco, London and Los Angeles. Frauke studied film, photography and art before earning her master’s degree in graphic design.
After starting her career in Germany, she had a crazy dream of moving to New York to be artistic director. She has since worked in the United States and has had the privilege of working on some epic brands: Xbox, Jaguar, Reebok, Sony, Land Rover, Maserati, Microsoft and Kia, to name a few.
We spent two minutes with Frauke to learn more about her background, her creative inspirations and recent work she admires.
Frauke, tell us …
Where you grew up and where you live now.
I grew up in Osnabrück, a university town in northern Germany. I studied cinema, photography and graphic design at the University of Dortmund. Then moved to New York to start my advertising career in the United States. Currently I live in Los Angeles with my daughter (Robin), my husband (Aryan) and my French Bulldog (Igor).
What you wanted to be when you grew up.
My only career ambition at a young age would have been “to get a job where I can ride a horse”. It does not have enough work that way. But no regrets.
How you found out you were creative.
Spending time with my “Oma” (grandmother). We’ve always done things together. Music. Art. Furniture. Handmade toys. We even wrote plays. She lived in my house, growing up. And that was a big inspiration to me.
Someone you idolized while growing up creatively.
Prince. He was my creative idol growing up. I think he played 27 instruments. Maybe even more. He was wearing all these cool outfits. His music was so multifaceted. He sounded different from any other musician. Always does.
A high school or college moment that changed your life.
I had a very good friend in college who passed away. I guess it’s stereotypically morbid and German on my part. But that’s when I realized how fleeting life can be. And that you need to make it count.
The first concert you saw and your favorite band or musician today.
My first concert was Marc Almond. He was the lead singer of a group called Soft Cell. Do you remember “Tainted Love”? It was Marc. I saw him play in a little backwoods club in Germany. So good!
My all time favorite band is Radiohead. It will probably always be the case. Their music is timeless and has really held up over the decades. Radiohead’s music isn’t just good. Clever. And it got more sophisticated over time.
Your favorite visual artist.
Wow, difficult question! It must be between Basquiat and the Spanish painter Antoni Tàpies. Both left a bold legacy and an incredibly good body of work.
Your favorite fictional character.
Yoda. I have always appreciated his wise and zen approach to life.
The best book you’ve read in recent times.
Read books? Ha! This brings me back! I’m not sure I’ve been able to read an entire book since my daughter was born. I loved The Glass Castle by Jeannette Walls. Total mastery of the mind. And all that Kafka. I reread my Kafka collection lately. It makes the real world less strange in comparison.
Your favorite movie.
Blade Runner, hands down, unmatched.
Your favorite Instagram follow.
Banksy. Never ceases to amaze.
How Covid-19 has changed your life, personally or professionally.
It certainly means longer hours. At the same time, I feel lucky to be as busy as I am. A lot of people are out of work, as we all know. It was heartwarming to watch D&G pull itself together through it all. And realize that a group of like-minded people can create great work, regardless.
Your favorite creative project you’ve worked on before.
I worked on a project for the JVC Jazz Festival. And I got to meet people like Dave Brubeck. Herbie Hancock. Maceo Parker. BB King. Eric Clapton. Prick. It was unreal!
Your favorite creative project of the past year.
Probably our 2020 Kia Super Bowl campaign with Las Vegas Raiders running back Josh Jacobs, who grew up homeless. What he has been through and what he has accomplished is simply astounding. Kia agreed to give homeless youth $ 1 million on the Super Bowl itself. Then doubled to another million when Covid-19 hit. Connecting the kind of work I want to do with a strong, goal-oriented core has been worth it.